Makeup Revolution strive to bring their customers the latest ingredients, technology and formulations at an affordable price.
They want to break down barriers that stop people from enjoying beauty – be that price, shade range or accessibility.
Everything they produce is cruelty-free and always has been. Makeup Revolution is certificated to PETA and never allow animal testing at any stage of development for both ingredients and final products.
Their mission is to become 100% vegan for all Revolution Skincare in 2021. They are working to increase the amount of vegan products they have across all their brands going forward.
Synthetic ingredients are a much more reliable source as they are not reliant on harvests and a consistent purity, whereas naturals are not.
By using synthetics, they are also not competing with land needed to grow food, and so can be considered more sustainable.
With all their products they review the options and choose the ingredients they feel are best on balance.
Preservatives keep their products free from bacteria, moulds and fungi that would otherwise spoil the product and cause harm.
Upcycled ingredients are ingredients made from unused residual ‘waste’ from another process. For example, when fruits are juiced, the residual pulp and seeds can be discarded, or useful extracts made from them.
Before going on sale, all their products are assessed for safety against regulations in EU, UK, US, Canada, Australia, New Zealand, South Africa, Middle East and most major South American countries.
All their factories comply with Good Manufacturing Practices (GMP). This is a legal requirement.